croZap captures leads from Meta and Google Ads, qualifies them through your sales pipeline, and fires conversion signals back so the algorithms optimise for real buyers, not just form fills.
Without a signal loop, Meta and Google only know someone filled a form. They never learn which leads qualified or bought, so they keep chasing the cheapest clicks. croZap sends that missing signal.
Capture leads from Meta Instant Forms and web embeds the moment they submit, with click IDs, UTMs, and campaign attribution recorded automatically.
Route leads to the right rep with campaign rules and round-robin assignment. Track every status from new to qualified, with follow-up scheduling and duplicate detection built in.
Connect each qualified lead back to the exact campaign, ad set, and ad that produced it. See real cost per qualified lead, not just cost per click.
When a rep marks a lead qualified, croZap fires a conversion event back to Meta CAPI and Google offline conversions, so your campaigns shift budget toward leads that actually convert.
Connect your ad accounts with croZap, or let our team wire the whole loop for you.